I was very unsure about whether I should go to E3. Even the day before I left for LA, I was afraid it was a big waste of money.
A few months ago I applied to the MIX (Media Indie Exchange) Showcase at E3. So far I’ve only been going to indie or small conferences, so I wanted to see how the game would hold up in a more mainstream/consumer facing event like E3 or PAX.
About two weeks before E3, we finally received confirmation that we would be in the MIX. I should have registered for E3 tickets a long time ago, but I didn’t realize that they are free for industry people before 4/28 – afterwards they were about $995. I decided to go without an actual E3 pass.
About a few days after that, the MIX team mentioned that there was an opportunity for another event – having a demo kiosk at the PC Gaming Show. There was a $100 registration fee and I had to change my plane tickets, but I definitely wasn’t going to pass on the opportunity.
I originally was going to stay at a friend’s place, but I realized that commute would be about an hour. I decided to go with a cheap Airbnb.
Here are the total costs in the end:
MIX Booth: $250
PC Gaming Booth: $100
Plane Tickets: $314 + $124 (Fee for changing tickets)
AirBnb: $135 for 4 nights
Total: $923
Later in the week, the MIX people also forwarded me news about another event. On Thursday, Gamespot was doing interviews and gameplay capture with some indie games from the MIX. Apparently Gamespot received a list of all the games in the MIX and chose a few that seemed interesting. I’ve got to give props to the MIX who absolutely amazing at linking up indie games with media.
I also contacted some publishers that I’ve been talking with to see if they could still meet up in the short 2 weeks notice.
PC Gaming Show (Monday):
The PC Gaming Show is basically this an hour and half presentation hosted by Day 9 that features a lot of new upcoming trailers and games (there was a lot of “World Premiere” signs before the trailers). Right outside the actual theater, there was a reception hall with games set up. Quite a bit of people played the game before the show (for about an hour and half), but afterwards most people quickly left for other events. There was a sizable group for an hour or so just hanging around talking.
To their credit, the PC Gaming Show put the two indie MIX games closest to the entrance. That was good because it was easy to be overlooked among the demo kiosks running instances of Hitman. The equipment (monitors, computers, headphones, keyboards) were also amazing and I didn’t have to setup anything at all.
The MIX Showcase (Wednesday):
The MIX showcase was amazing because I got to talk to a lot of the other developers. All the time during E3, I was surprised that I hardly recognized any people. During the MIX, there were a lot of familiar faces – it almost seemed like a mini IndieCade meeting.
There were about 49 games in the MIX, and MoST was really lucky to be put next to the elevator. There was a really good crowd outside on the terrace, but it was also pretty cold later on in the night. A few press people from Europe and Japan came over to record footage, and there were some good response from people playing the game. However, I could tell that a lot of people stopped at the end of level 2, which gave people a bit of puzzle fatigue.
Thursday:
Thursday was the last day at E3 and the most memorable. I got a lot of shit done this day!
I was able to meet up with 3 different publishers at different times of the day (morning, noon, afternoon), did the Gamespot interview, checked out the E3 Expo for the first time by borrowing someone else’s badge, met up with friends and went to the GameDevDrinkUp party/gathering, had dinner with friends, and went to Glitch City where there were just a lot of people hanging out.
Was it all worth it?
In the end, definitely yes.
For one, I could have done it a lot cheaper. Without booth costs and getting tickets earlier (and not changing them), the total cost would have been about $300.
But by far the best (and most rewarding) time I had at E3 was hanging out at Glitch City, where they had an informal gathering of people in Culver City far away from LA downtown. I got some amazing advice from people far smarter and experienced than I was, and I probably won’t understand most of the advice for a while but I’m sure it’ll help me down the line. The reason I came to E3 in the first place was because I was quite uncertain and unsure about my future wanted to get some validation through people’s reaction to the game, and in the end I found solace by chatting with people I didn’t even see at E3.
That’s game development.